"HAPPY BIRTHDAY MYKNOAKY"

Dear MyKnoaky Community,

today we celebrate the first anniversary of MyKnoaky and together with you we want to look back to an exciting year:

Exactly one year ago the first MyKnoaky was sold to a guy from California a few minutes after we opened our shop www.myknoaky-onlineshop.com.

First day: 5092 visits on our website. This exceeded our expectations! Until today we have had visitors from 72 different countries and yes, sometimes we even don't know that these countries do exist! Or have you ever heard about Tuvalu?

How is it possible, that a little piece of wood, that doesn't promise anything can get so far? We call it SPIRIT! SPIRIT is something everybody needs to achieve his goals and to fulfil his dreams.

When the founder of MyKnoaky, Andreas Klier handed out 300 MyKnoakys to his friends and colleagues in January 2012, he didn't know if they would put it on their helmets, bikes or wherever and he didn't even ask for. It just happened, that some of them understood the idea, felt the SPIRIT and put the MyKnoaky on their helmets, frames, or even on their mobile phones. The fact, that the MyKnoaky now after one year is scratched off carefully by most of them and put on their new bikes, helmets and mobile phones shows, that the SPIRIT still is alive! Maybe because everybody has his own little story and secret, he just shares with his own little MyKnoaky!

Some stories we want to share with you:

In May last year for example, we've received an e-mail from "Peter" with the song "Radar love" from the Golden Earrings with MyKnoaky lyrics. He said that's how he has spent his time waiting for his MyKnoaky to arrive.

On June 11th we've got a call from a friend of us, who said: "I'm just looking on VT4 (belgian TV) De Pedaalridders. You have to watch that".

http://www.youtube.com/watch?v=Mw_zTwIDGhg

Another friend of us, journalist and communication manager, who suffers from a terrible desease told us, that his MyKnoaky is a piece of encouragement for him, helping to find back to a normal and happy life. He was the one who took the MyKnoaky to the German Football Federation (DFB).

A few weeks before the UEFA Euro 2012 has started, Andreas was just climbing up a hill not far away from his home, when he got a call from Oliver Bierhoff. "Yes, who is it?" "This is Oliver Bierhoff, manager from the "Deutsche Fussball Nationalmannschaft"!" .So 2 weeks later 100 MyKnoakys were sent to Poland as a "little piece of hope" for the German National Football Team. We were asked to #KeepItSimple and don't talk too much about it. so we did! We always #KeepItSimple! We were just happy that some of the football players liked it and knocked on it, whenever they wanted to. and maybe they still do?!

More or less in the same way MyKnoaky got introduced to the "Stiftung Deutsche Sporthilfe" and the result you know. MyKnoaky was sent out to 3800 german sportsmen as Christmas gift 2012.

These are a few incidents that happened last year. And we even didn't talk about how many times MyKnoaky was first crossing the finish line in big cycling competitions that year. In the Giro d'Italia, Vuelta, Tour of Flanders, Paris-Roubaix. O.k. now we did talk about it...

For the future we are now already busy with another big story, that will happen. But this is something for one of the following Newsletters!

 

...KeepItSimple...


Your MyKnoaky Team!

 

Andreas, Servais & Kerstin

 

"MyKnoaky Deutsche Sporthilfe"
...The little friend and companion on the way to the top!

Performance, fairplay, team spirit, the basic principles of the "Stiftung Deutsche Sporthilfe" (foundation supporting german sportsmen) are contained in this little piece of wood. This little piece should help about 3.800 german athletes - talented youngsters and elites - to perform their sport according to these principles.

SPIRIT, that's how we from MyKnoaky SL call the emotional facet of our oak wood. It is on the athletes side, gives him self confidence and stays with him, even in times where things do not go as planned. So, get back to strength, have courage and fight for your dreams. Knock on wood!

The "Stiftung Deutsche Sporthilfe" was immediately affected by this SPIRIT and decided, without further ado. this will be the Christmas gift 2012 for our sportsmen!

We from the MyKnoaky SL are very proud about that, because the "Stiftung Deutsche Sporthilfe" is considered to be one of the most successful, independent sports funding institution in Europe. It was funded at the end of the 60's and since this time it has been supporting more than 45.000 athletes in their sport. During this time the foundation donated more than 375 million euros, for athletes practicing more than 50 different sports with ten to twelve million euros annualy. This high amount of money is obtained by fundraising. The highest part of it is given by sponsors and curators, but also gained through events and charity programs, which become more important with the time.

The "Deutsche Sporthilfe" supports athletes who prepare for top performance, or already have reached the top in their sport in a material, moral and social way. The sportsmen are seen as role models and reflect this through their attitude and behaviour. They also should be motivators for the recreational sports.

But this organisation is not just about material support for the athletes. As the chosen Christmas gift 2012 shows, it's also about affection and confidence and about the importance of encouraging the individual initiative of every single athlete. In the past the foundation gave their support to the young cyclist Andreas Klier, who now after many years being professional in his sport is receiving their help once again by assisting him to spread the word of MyKnoaky.

He says thank you for this support, at that time and these days!

...KeepItSimple...


Your MyKnoaky Team!

Andreas, Servais & Kerstin

 

PLANT FOR THE PLANET
Written by Kerstin Klier

Dear MyKnoaky owner,

You are part of our community having recently bought a MyKnoaky (http://www.myknoaky.com/) , which accompanies you in your everyday life, while practicing sports or during your work. But even more… You have also planted a tree. And maybe you would like to know more about that?

The foundation Plant-for-the-Planet (http://www.myknoaky.com/index.php/plant-for-the-planet_en) has already planted trees in Namibia (Africa), Ecuador (South America), Kongo (Africa) and in Costa Rica.

The MyKnoaky trees are planted in Malaysia (Asia) by Plant-for-the-Planet in colaboration with the planting partner „SMK Teloi Kanan School“.

We are very happy about this, because for them in Malaysia it‘s a school project and the students plant and also learn about the importance of their natural resources.

 

 

The MyKnoaky tress are mangrove trees, which are a paradisiacal habitat for many birds, reptiles, mammals, fishes, mussels, crabs and other animals.

But above all, the mangrove forests are a very important protection from storm surges and tsunamis!

Your tree is planted and is growing alongside many other MyKnoaky trees. A little forest growing in height and width. We are very proud of it and thank you for it!

KeepItSimple!

Your MyKnoaky Team

 

PLANT FOR THE PLANET
Written by Kerstin Klier

Your support!

Again we are happy to announce, that with your help we've donated 436 trees to Plant for the Planet! The MyKnoaky forest is growing thanks to the MyKnoaky community with its spirit!


MyKnoaky says thank you!

1 MyKnoaky = 1 Tree

carry this campaign to as many people as possible!
Keep on knocking! Keep on planting! ...Keep it simple!

Your MyKnoaky Team

„Around the World“

We are happy to announce, that from now on, you can get the MyKnoaky „Around the World“ t-shirts in our webshop www.myknoaky-onlineshop.com

…this just in case you are not the winner of our competition!

Read more....

Congratulations to you for having sent the „best placed“ / „nicest“ MyKnoaky!

Thanks to all, who took part in the competition!

The competition for „MyKnoaky in action/Best MyKnoaky video“ wasn’t that successful – also our fault… sorry for this! If you still want to upload your MyKnoaky video, then please do it. This  part oft he competiton keeps on going until the end of this month (april). We still look for some winners and wanna rock the Youtube channel!

„Around the World“

MyKnoaky Community Competition
10/04/2012 – 20/04/2012

The MyKnoaky Community is growing all over the world. „Around the World“… the slogan of this competition.

We want to know more about YOU & YOUR MyKnoaky!

Send us fotos and videos that fit in the following categories:

„Best placed MyKnoaky“ (Upload your Images! click here....)
„Nicest MyKnoaky“ (Upload your Images! click here....)
„MyKnoaky in action“ (Upload your "Best MyKnoaky Video! click here...)

So show us where you’ve placed, sticked, hanged the MyKnoaky. Or make a video of YOU and YOUR MyKnoaky in action. Have you personalised your MyKnoaky with a painting, name, logo? Show it to us!

Start: 10/04/2012
End: 20/04/2012

Winners:
The best 5 of each categorie will be chosen on the 21st of april. The winners will get a MyKnoaky t-shirt, which is designed by Christian Hundertmark and the Designers of www.c100purplehaze.com

Together we have been working on this t-shirt design which represents the global spirit of MyKnoaky and its community. We are proud that the MyKnoaky spirit already lives in 59 countries. This gave us and the C100 Studio the inspiration for a simple but beautyful shirt.

…Check it out.

Be creative! Be proud! Be happy!
Keep it simple!

Your MyKnoaky Team

PLANT FOR THE PLANET
Written by Kerstin Klier

Your support!

Again we are happy to announce, that with your help we've donated 869 trees to Plant for the Planet! The MyKnoaky forest is growing thanks to the MyKnoaky community with its spirit!


MyKnoaky says thank you!

1 MyKnoaky = 1 Tree

carry this campaign to as many people as possible!
Keep on knocking! Keep on planting! ...Keep it simple!

 

Your MyKnoaky Team

Talisman van het peloton

MyKnoaky... Uitvinding van Andreas Klier wordt een rage

Een eikenhouten geluksbrenger, met de naam MyKnoaky, verovert de (wieler)wereld. De bedenker is de geroutineerde wegkapitein van Garmin-Barracuda, Andreas Klier. Het houten pijltje dat 2,8 bij 2,4 centimeter meet, kent zijn oorsprong in een afschuwelijke ervaring van Klier vorig jaar april tijdens een trainingsrit op Mallorca...

 

read more in the pdf version....

De Brievenbus - Peter de Brie

Beste Servais,

Helaas heb ik veel te vroeg het tijdelijke voor het eeuwige verwisseld, maar ik ben er altijd van overtuigd geweest dat er meer was tussen hemel en aarde. Ik sliep in mijn tijd liever buiten dan in hotelkamer 13 en zou nooit gestart zijn met zo'n rugnummer.

 

read more....

or download a pdf version....

Bank i bordet!

Lance Armstrong har fått inn milliarder av kroner til kreftforskning gjennom salg av de velkjente gule Livestrong-armbåndene, og nå prøver Andreas Klier seg på noe lignende. Garmin-Barracuda rytteren har utviklet MyKnoaky – Knock on Oak, som tyskeren skal selge for å samle inn penger til organisasjonen Plant for the planet.

 

read more....

or download a pdf version....

Stukje hout in helm is nieuwste rage in peloton

Het wielerpeloton kent een nieuwe rage. Na het gele bandje van Armstrong of het zogezegd magische Power Balance-armbandje, rijden Boonen en Co nu rond met een MyKnoaky. Een moeilijke naam voor een simpel houten pijltje dat je geluk moet brengen.]

read more....

or download a pdf version....

MyKnoaky nieuwste bijgeloofrage in peloton

MEERLE – Een nieuwe rage is het wielerpeloton binnengeslopen. Sinds enkele weken rijden veel renners met een stukje hout op helm of fiets hun koersen. MyKnoaky heet de talisman, die de coureur moet behoeden voor zware valpartijen.

read more....

or download a pdf version....

PLANT FOR THE PLANET
Written by Kerstin Klier

 

2nd Planting!!!!! Your support!
MyKnoaky SL donated the next 200 trees for the foundation Plant for the Planet.
1 MyKnoaky = 1 tree

Let's plant forests!
Keep on knocking! Keep on planting!

PARTNERS AND FRIENDS

John Verkooijen
Photograph: John Verkooijen

Partners & Friends

Written by Servais Knaven

„As long as I know Andreas, he always had a lot of ideas (some good and many bad ones). But in 2011, when he told me about his idea of a piece of wood to have with you, to knock on, I directly said: “Yes, let’s do that!”

A lot of nights on the phone, flights to Mallorca and rides on the bike later, there was no way back for us.

I’m very happy to do this with one of my best friends. First we were coleagues, then we got friends. After that he got godfather of one of my girls, later I got godfather of his girl… and now we are business partners!

 

…to be continued…

Friends

Written by Christian Hundertmark

"Andreas and I know each other from the times when we were in the same class in school.

I always liked his positive view on life in general and his charism which I interpreted that doing something you really love and

believe in eventually leads to a satisfied and happy life which is much more important than going the ordinary, safe and usually boring way.

So when he approached our design studio for the Myknoaky project it was sure that we wanted to join it and spread something positive..."


Christian Hundertmark (C100), C100 Purple Haze - www.c100purplehaze.com

 

PLANT FOR THE PLANET

Written by Kerstin Klier

Your support!

MyKnoaky says thank you!

We are happy to announce, that thanks to your help MyKnoaky has just donated the first 200 trees to be planted by Plant for the Planet.

1 MyKnoaky = 1 Tree

carry this campaign to as many people as possible!

Keep on knocking! Keep on planting!